CENTURY TUNA SUPERBODS
LOVE STRONG 2022
By Katee Tolabing
Sr Product Manager
Marine Marketing
This year’s Century Tuna Superbods theme serves as a reminder to every Filipino, as we emerge from the pandemic, that it is important to take care of yourself in order to take care of the people depending on you. Bea Alonzo and Alden Richards teamed up as the endorsers to embody the powerful and timely message, “Stay strong to love strong.”
The launch of the campaign also marked the start of the competition. Hundreds of Superbod applicants submitted their video entries online sharing their love strong stories. A selected panel of judges were invited and given the hardest task to select who among the hundreds will be called a Superbod finalist during the final callbacks. What’s different is that it was no longer just scoring based on the body of the applicant, but the deeper reason why they stay strong.
“Who do you stay strong for?”
The simple question that was the ultimate game-changer for Superbods 2022. Each applicant brought a unique and inspiring story of strength. There was a single dad with two kids who stays strong to provide a good life for them, a single mom battling depression all while being the breadwinner of the family, a military officer who found passion in staying strong to protect the country, a suicide survivor who now found his purpose, and a few LGBTQIA representatives who continue to stay strong to fight for equality.
The campaign called for only 30 finalists – 15 male and 15 female – but after a tough deliberation of the judges, 32 finalists were announced as Century Tuna Superbods 2022 finalists. Watch the inspiring stories of strength as the finalists share their reason to #LoveStrong (https://www.facebook.com/centurytuna/videos/5511786938853336).
From the final callback, the press presentation, the digital challenges, to the finals night, all finalists proved to everyone watching why they deserve to be called a Superbod.
The campaign’s culminating event was held last July 13, 2022 at Sofitel Philippine Plaza Manila. Exciting segments showed off the 32 Superbod finalists’ personalities and fit and healthy bodies, plus an explosive performance by Superbods Bea Alonzo and Alden Richards.
Another challenging task was posed to the finals night powerhouse panel of judges to select this year’s Superbod winners. We had the OG Superbod turned Supermom Anne Curtis, founder and chairwoman of HOPE, Nanette Medved-Po, 2014 Superbods winner and Southeast Asian Games medalist Mauro Lumba, and 2018 Superbods winner and Miss Globe 2021 Maureen Montagne, PC&V Communications Inc. president and chief creative officer, Carol San Pedro. They were joined by Greg Banzon, Century Pacific Food Inc. (CPFI) executive vice president and chief operating officer and Carlo Endaya, CPFI vice president and general manager for Tuna Division.
In the end, Christelle Abello and Kirk Bondad were declared the grand winners while the two runners-up were Michelle Arceo and Gee Plamenco Jr. It’s safe to say that the hottest and sexiest event of the year finished strong.
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