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By Maria Arabelle Solidum, General Manager

Pacifica Homes Development Corporation


PACIFICA Homes Development Corporation (PHDC), the real estate arm of the Century Pacific Group Inc. (CPGI), has been granted the license to sell its affordable superior value (ASV) homes through our first project in Magalang, Pampanga.


PHDC is a wholly-owned subsidiary of CPGI, one of the Philippines’ largest consumer-focused companies. With an established track record in brand-building spanning more than 40 years, Century Pacific Group has developed a roster of household names such as Century Tuna, Argentina, 555, Angel, and Birch Tree. It is likewise behind the family casual dining brand Shakey’s Pizza, one of the leading operators of fast casual restaurants in the Philippines.

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As we launch PHDC’s very first project and open our model units to our valued clients, we also unveil the kind of lifestyle we have envisioned for our future homeowners that will soon enjoy the features and amenities Hamana Homes offers. This affordable residential development will provide superior value homes that offer both practical and tasteful living to answer the changing and differing needs of modern Filipino families.

We at Pacifica Homes Development Corporation may be a young and vibrant team in the industry, but the focus we provide in our developments is fueled by our quest for excellence which we share as one of our core values with Century Pacific Group, our mother company.

PHDC’s Hamana Homes has officially opened its gates for public viewing and selling on February 5, while observing proper health protocols amidst the pandemic. With the unveiling of these delightful model units, our valued buyers and sellers will be able to appreciate the attention and care that PHDC exerted to incorporate and produce superior and quality homes. These carefully designed developments will eventually populate and flourish into a future community that we will all be proudly part of.


According to our special guest from the Human Settlements and Urban Development (HSUD) Region 3 OIC Director Atty. Felix V. Brazil Jr., it is high-time that superior housing products and quality shelters inspired by sustainability are served affordably to customers.  

“PHDC’s very first project here in Pampanga will not only help fill up the housing backlog, but it would also, for sure, set the bar in the affordable but superior value housing segment,” Mr. Brazil said. 


According to the Congressional Policy and Budget Research Department, the country’s housing requirements will reach over 6.8 million units this year. 

Atty. Brazil noted that the developer brings with it the trustworthy corporate brand of the CPGI, the same makers of one of the largest branded food companies in the country.


“The release of our permits to build will allow us to fast track key developments in the project,” added Mr. Ted Po, PHDC’s President and CPGI’s Vice Chairman, President, and CEO.

PHDC’s license to sell also coincided with the release of its building permit from the municipality of Magalang. Thus, the building activities for housing units at Hamana Homes Magalang, Pampanga are now set for full-blast construction. Its amenities, which include a clubhouse, swimming pool, linear parks, and a basketball court will soon follow for homeowners to enjoy.


As of January 31, the construction of the slope protection, perimeter wall, and the landfill compaction in the model unit area are underway for completion. 

“It is truly value for money because our project taps green technology techniques in building and construction, yet priced within reach,” Mr. Po added.

The ASV homes of PHDC is an innovative concept designed to provide delightful living in each home and in the community it belongs to. The balance of green recreational spaces and essential on-site urban facilities are organic to its development plans and  designed to elicit comfort and joy to its future homeowners.


PHDC operates in the same centerpiece of nothing less than the “customer-first” paradigm,  attributed to the real estate firm’s parent company, CPGI, which has been fueling the wins of its businesses throughout the years. This formula of success has been cascaded by PHDC to its people in their unwavering pursuit of excellence for its customers. PHDC is indeed excited and delighted by this milestone and truly looks forward to many more successful endeavors with Hamana Homes.  

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